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True Leadership - Issue #3

By Tom McCarthy
May 3, 2004 - 11:28:00 AM
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CREATE YOUR "BEST IN THE WORLD" VALUES


To be a "best in the world" organization, you must define the values necessary for you to be a "best in the world" organization. Your values let every team member know what is most important in terms of their focus, thoughts and behavior. The values also define what behaviors will not be tolerated.


Ideally your "best in the world" values are known by and used by each team member throughout the day. Values are especially useful when making difficult decisions. They should serve as guideposts as to what the correct decision must be.


For values to be useful they should have a sentence or two that describes each value in a way that makes it clear to each team member.

Example of values:


Integrity. We always tell the truth and we always do what we say we will do. Our
word is our bond.


Team Player. We all servants to the team’s vision and goals. No person is more important than the team. When we do what is necessary to help the team win, we all win.


Competency. We demand world-class performance and character from each team member. We hire, train, coach, and make any necessary decision to insure the highest levels of competency in all areas of our organization.


The following process will be helpful in determining your values.



  1. Ask yourself the following questions. In order to fulfill our "best in the world" vision, what are the most important characteristics each team member must have? What must we as an organization focus on to be our very best?
    What qualities must we look for in the people we hire? Which qualities do you want each team member to value most?

  2. List as many values as you can think of and then rank them in order of importance.

  3. Write a clear definition for each value. See example above.


Below are the values Cisco Systems has used to become the market leader in their
industry.


Values


  • customer success

  • open communication

  • drive change

  • quality team

  • stretch goals

  • trust/fairness/integrity

  • teamwork

  • empowerment

  • no technology religion

  • market transitions

  • frugality


In our next issue we will discuss how to insure that your values are being used in your organization.


Make it an outstanding day,


Tom McCarthy


tom@tommccarthy.com

1-858-759-8484

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